Why all the focus on Gen Y?
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Recent research suggests the values held by those born between 1980 to 1996 – Generation Y, represent a major shift away from the way Australians have traditionally approached work, families and home ownership. These “young people” are portrayed in the mainstream media as “materialistic, optimistic and untroubled by ideas.” The Wire’s Ellie Bell gets beneath the hype and asks WHY all the focus on Generation Y.
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