The Business of the Olympics
As the Olympic games in Athens kicked off with much pomp and ceremony last week, we’re reminded that the games in this modern era are much more than a global sporting event. They’ve evolved into a slick commercial operation, commanding the attention of the world’s media, and creating opportunities for both social and economic gain for the host city. Increased tourism revenue and upgrades of infrastructure are commonly perceived benefits, but the task of hosting such an event can also turn a city upside down and exacerbate economic and social problems. Bill Birtles spoke to Dr Anthony Hughes, lecturer in the School of History at the University of New South Wales, and expert on the Olympic games.