The Wire

Able to scale tall buildings in a single bound.

Faster than a speeding ballot.

Right-wing lobby group Advance Australia have caused a stir with the creation of Captain GetUp, Australia’s first (and possibly last) politically affiliated super hero. With the real Getup! less than excited about having their brand taken captive.

Max Tillman investigated what Captain GetUp indicates about the future of political advertising, and what the ethical implications for hi-jacking the GetUp brand could mean.