PM says G’Day to China, but will it speak to the Chinese?

Play
Stop
 
 

Julia Gillard has released a new plan to increase tourism in China, based on the success of the G’Day USA program in the States. But will the Chinese take to a start-studded week of events as positively the United States have?

As part of her week in China, Julia Gillard has announced that China will have it’s very own ‘Australia Week’ to promote tourism between Australia and the new world power.The event will be based off the success of the G’Day USA program in the United States, but how well will it work in Asia? And is Julia Gillard’s promise of tens of millions of tourists in the coming years end up as an embarrassing over-estimate?

(Visited 5 times, 1 visits today)
Download Audio

The Wire is produced in partnership by

Contributor Stations

Supporters and Program Distribution