Is The oBike Phenomenon Coming To An End?
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Popular bike sharing service oBike is experiencing a tough exit from its operation in Melbourne. Following the company’s decision to cease operation in the state which legislated tougher laws in oBikes management of its stock including hefty fines. oBike customers who paid $70 deposits to use the bikes, are having hard time retrieving their money. Despite the fact that the service is no longer going to operate in their city.
The end of oBike in Melbourne has also raised questions over the longevity of dockless bike sharing services and ‘gig economy’ companies more generally.
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