The Wire

In the language of tobacco marketing, Australia is referred to as a “dark market”. The heavy regulations here mean it is hard for cigarette companies to promote their product. But a group of Australian and New Zealand researchers are saying smokers are nevertheless surrounded by subtle subconscious cues, which make it difficult to kick the habit. The researchers gave smokers, many of whom were trying to quit, voice recorders, to report in real time when they felt like smoking or when they bought cigarettes and why.