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(IMAGE:Shane Curcuru on Flickr)

Embarrassed about updating your Facebook status on an old scrappy smartphone? You should be, as these days your social status is definitely enhanced if you are using the latest. In the second week of September, Apple’s iPhone 6 with big screen, new operating system, and a funky new public charging system will cause worldwide AppleStore crowd scenes only to be compared with Harrods and Macy’s Boxing day sales. Is the right smartphone the new black?

 

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Tuesday, August 19 2014
Produced By Roderick Chambers
Featured in storyDr Tom Apperley UNSW Senior Lecturer Advertising&PR Faculty of Arts & Social SciencesAssoc. Professor Marylouise Caldwell, University of Sydney Business SchoolJimmy Gunawan UTS, Yuliyana Ilyuk in Berlin, Jesse Green & Norman Hicks in LondonJodi and Natasha from UTS, Mr Steve Jobs
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