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The Matilda’s are faring better in the Women’s World Cup than the Soceroos in the men’s equivalent. But Australia’s female soccer team will only be paid $750 apiece when they play Japan in the quarter-final, whereas the Soceroos would earn $9,500. Pay inequality is pervasive across the majority of sports, created by a lack of sponsorship and broadcast time. However, experts say women’s sport is marketable.

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