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The election campaign has been going for 3 weeks. By now you’ll have seen enough babies being kissed, promises being made and negative advertising campaigns to last you a lifetime. And yet, after 3 weeks of uninterrupted media coverage, the Liberal party only launched its campaign on Sunday night. So why do parties wait so late in the lead up to the election to “launch” their campaign? And what have they got to say after so many weeks of talking?

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