Cambridge Analytica, Facebook data and privacy

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Social media is an archive of humanity being updated by billions of people across the world in real time. The amount of data sharing and collecting is massive, but what are the ethical uses of this personal information?

 

Cambridge Analytica is a data analysis company that claims it helped now US President Donald Trump into the White House.

 

But, is what they did ethical or even legal, could it happen in Australia and what exactly does it mean?

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