The Wire

For a case study in what not to do when your company has caused one of the world’s biggest environmental disasters, look no further than BP’s CEO. Critics say Anthony Hayward has made it to the top of America’s most hated list for shirking responsibility over the Gulf of Mexico oil spill. With reports the crude won’t be contained until at least September, Hayward is in damage control. BP is buying phrases like “oil spill” on Google to re-direct people to the company’s website. But on International Ocean’s Day, The Wire asks, is this the right way to go?