Big bank’s marketing style under the spotlight

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Received an unsolicited offer for a new credit card from one of the big four lately? You wouldn’t be alone. Two in three people have received such offers in the past twelve months, according to new research by think tank The Australia Institute, casting light on the lengths to which big banks go to sell their credit wares—even to those who can’t really afford them. It’s sparked a call for tougher regulations on banking marketing strategies, and a refocus on what and for whom banks are for.

 

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