The Wire

A fertility clinic in Los Angeles expects the first cosmetically selected baby to be born next year. The LA Fertility Institutes run by Dr. Jeff Steinberg is the world’s largest provider of sex selection. With new technology in IVF treatment, the Institutes now claim that potential parents can select physical traits such as skin, eye and hair colour. Fertility experts are outraged and claim that this service will distract public attention from the medical benefits of this technology, such as embryonic screening for diseases.