ALS Ice Bucket Challenge funds research discovery

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Image: rpavich, flickr.

It was the viral social media campaign that attracted the support of George W. Bush, Benedict Cumberbatch and even Kim Kardashian West pouring uncomfortably ice cold water over themselves to raise awareness and money for motor neuron disease.

Now the ALS Ice bucket challenge, which raised over $100million worldwide in August 2014, has led to a new breakthrough discovery.

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