Here, there and everywhere: what’s cool is global

The researchers interviewed individuals from America, China and South Korea about what they thought was cool, and found that cool is global.Image: Irita Kirsbluma on Flikr.

So what makes a gaming console cooler than a USB? Or a mobile phone cooler than a GPS? Researchers from Pennsylvania State University believe they may have the answer, and have developed a set of criteria for what makes a piece of technology cool.

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