Are Milk Allergies On The Rise?
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A recent study published in the UK found that doctors and parents are hyper aware of cow milk allergies in babies.
The researchers found that companies selling baby formula hold great power in the guidelines surrounding what constitutes a milk allergy. And also utilised strong rhetoric in their advertising to convince parents that their babies may be allergic.
There has been no increase in health statistics showing numbers of milk allergic children. So why is this happening?
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